In our second semester we took part in the GWA Junior Agency Award Contest (2012). We got the task from the Agency Heye & Partner to create a marketing strategy for the launch of the blue Skittels, to increase the awareness of this product in Germany. Skittels is a brand of fruit-flavoured sweets (by the Wrigley Company). They have hard sugar shells and a soft fruity core and are known for their funny and absurd commercial clips.
We worked together with the 4th Semester and created a full concept (social media, online-banner, POS, Video, etc...).
With our presentation team, we won the Gold & audience award.
An impression of the creation of the video can be found here: Youtube Link to Making of Video
Tools: InDesign & Photoshop
Team size: 4th & 2nd Semesters (over 50 Persons)
My tasks: I worked in the Video Team, and was also part of the Production & Conception of the campaign. I focused mainly on the research part, finding settings locations for example and writing the concepts.
